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In 2016, ÿ�ճԹ� set out to challenge the cloud storage status quo.

Back then, cloud infrastructure was defined by centralization—expensive, region-bound, vulnerable to outages, and riddled with hidden costs like egress fees. ÿ�ճԹ� was built on a different idea: that unused capacity around the world could power something better. A new kind of cloud, one that was distributed by design—faster, more resilient, and fundamentally more cost-effective.

ÿ�ճԹ� didn’t just iterate on cloud. It built the first net-new cloud architecture since AWS S3 launched in 2008.

Since then, the platform has grown to support thousands of teams—from innovative startups to global brands—seeking scalable performance, lower costs, and ironclad security. But the real momentum? It’s just getting started.

Now, as AI becomes core to media workflows, ÿ�ճԹ� is perfectly positioned. Its distributed design gives tools like instant access to massive cloud-based assets—no downloading, no duplication, no delay. And ÿ�ճԹ� enables teams to tap into on-demand compute for everything from rough cut automation to advanced content tagging. AI needs fast, affordable access to data. ÿ�ճԹ� was built for exactly this moment.

A media-first architecture advantage.

Traditional cloud providers were never optimized for the realities of media and entertainment. Large file sizes and globally distributed teams expose the limits of legacy cloud every day. Transferring hundreds of gigabytes across regions introduces delays. Surprise egress fees strain budgets. Replication-heavy architectures slow down production.

ÿ�ճԹ� takes a fundamentally different approach. Designed with a distributed backbone and regionless architecture, ÿ�ճԹ� eliminates these pain points.

• Distributed and regionless by design: ÿ�ճԹ�’s architecture is built from thousands of nodes in 100+ countries—eliminating the need for region-specific replication while ensuring data locality and performance anywhere in the world.
• Global speed: Files are instantly accessible anywhere on the planet without replicating across regions.
• Built-in privacy: Every file is encrypted end-to-end—not just in transit, but at rest and even in metadata.
• Self-healing durability: ÿ�ճԹ� delivers eleven nines of reliability through erasure coding and automatic repair.
• Predictable pricing: Costs are transparent, with no hidden API fees or egress penalties.
• AI-ready access: Media files can be analyzed in place—without staging or duplication—so AI tools work faster and smarter, right where the content lives.

For creative teams on deadline, this means faster workflows, fewer tech headaches, and greater budget control.

And for media companies embracing AI, it means a foundation that’s already optimized for what's next—turning massive media libraries into actionable intelligence, right where the content lives.

Proven enterprise scale for media.

One of the biggest validations of ÿ�ճԹ�’s ability to handle large-scale video came with Vivint.

Vivint is a leading smart home and security company, managing many petabytes of video from millions of devices across the U.S. Their challenge: how to store massive volumes of surveillance footage securely, affordably, and durably over the long term. ÿ�ճԹ� delivered faster performance than hyperscalers, built-in redundancy, and predictable costs at scale.

For media and entertainment teams, the takeaway is simple: if ÿ�ճԹ� can handle Vivint’s always-on, high-ingest video environment, it can easily outperform the demands of production dailies, sports archives, and global media libraries. The scale isn’t just impressive—it’s unmatched. The infrastructure isn’t theoretical—it’s battle-tested.

Perfect tech meets perfect storm.

Behind the scenes, business growth has accelerated. ÿ�ճԹ� has seen a surge in M&E customers, leading to new platform enhancements and broader enterprise adoption.

The timing couldn’t be better. AI-generated and high-res content are flooding production cycles. Teams expect instant access to everything. And cloud bills? They’re getting out of hand.

Meanwhile, traditional cloud providers struggle to keep up. They weren’t built for 100GB+ video files. Performance drops. Egress fees spike. And workflows slow to a crawl.

This is where ÿ�ճԹ� shines. Designed from day one to handle massive file sizes, ÿ�ճԹ� delivers high-speed, regionless access without the tradeoffs.

ÿ�ճԹ� is already powering some of the most demanding M&E workloads. And platform growth continues to track with the explosion of cloud-scale content production.

Examples:

• Ammo Content empowers 200+ content partners to deliver over 30 million hours of streaming monthly to global audiences on platforms like Pluto, Tubi, Vix, and Peacock.
• Source Elements enabled low-latency remote collaboration for time-sensitive audio production.
• PurpleDOG Post turned to ÿ�ճԹ� to enable cloud-centric global workflows.
• Axle AI accelerates intelligent video search and media asset management with fast access to petabyte-scale archives and in-progress content.

Doubling down on media.

Over the past year, ÿ�ճԹ� has responded to our media customers with the high value features they have been yearning for, and it’s paying off.

• Object storage, the foundation, is now enhanced with storage tiers for global, regional, and archival workflows. Built-in erasure coding delivers eleven nines of durability, automatic repair, and regionless access. .
• Object Mount, named Product of the Year at NAB 2025, turns object storage into a local drive. Edit directly from the cloud. 13x faster than AWS S3 workflows using Lustre for file access. .
• Cloud GPUs: With the acquisition of Valdi, ÿ�ճԹ� delivers enterprise-ready GPU nodes with SLAs, global reach, and API-level control—making compute as agile as storage. Media teams can spin up GPU power on demand to transcode footage, render VFX, or accelerate AI workflows—then spin them down when the job is done. .

Why media teams love ÿ�ճԹ�.

For creative agencies, sports, news, or OTT distribution, the challenges are clear: massive file sizes, remote collaborators, global delivery timelines, unpredictable cloud bills, and non-stop deadlines. Teams need:

• Instant access to huge files
• Predictable pricing with no egress surprises
• Global performance without replicating across regions
• Secure, private storage built for compliance and resilience
• Workflows that just work across tools and teams

This is exactly what ÿ�ճԹ�—now evolving into a unified platform—was made to solve.

See what’s next at IBC 2025.

We have a lot to announce at IBC this year. ÿ�ճԹ� has embraced the M&E ecosystem and is uniquely positioned to solve their most time-intensive and costly workflows. New products, new features, and a new outlook for ÿ�ճԹ�. I’ll be there and can’t wait to share the next phase of ÿ�ճԹ�.

📅 Visit to schedule a meeting or live demo with the team.
📍Visit booth #5.A41 for the reveal of the platform’s next chapter.

This isn’t just evolution. It’s a leap. And it’s just getting started.

Be the first to see what’s next.

See you at IBC.